Proactive Monitoring

Synthetic monitoring market

The concept of synthetic monitoring of end-users is based on the assumption that the quality control of a certain application must be carried out according to the end user’s point of view, rather than by monitoring the individual components.

Synthetic monitoring, which is also referred to as proactive monitoring or active monitoring, is a website monitoring process which is done with the help of web browser scripted recordings or web browser emulation or web transactions. The paths or behavioral scripts are created to simulate a path or action that the end-user would take in the site. These paths or behavioral scripts are monitored on a regular basis for enhanced performance in terms of availability, functionality and the time taken for responding.

There is growing importance for synthetic monitoring as it provides better IT/Operations and enables webmaster professional to determine and identify various quires and malfunctioning. This helps in determining whether web application or website is experiencing downtime or slowdowns before the problem actually affects the customer or end-users. The synthetic monitoring does not actually require any web traffic so it allows companies to test web applications 24/7.

A synthetic monitoring system also provides testing of new applications before an application is launched. This technology can determine any downtime, slowdown or anomaly of an application or a website before these issues affect the experience of end-users and that they notice them. The slowdown in the performance of an application can also affect the efficiency of employee operations, resulting in a loss of productivity. If the end-user is a customer, the negative effects are generally more critical and may, in the worst case, end up losing the customer.

Because the exclusive monitoring of individual components is not able to provide information on actual performance, the control of the end-user experience is essential to obtain an overall picture of the quality of the services delivered.

Therefore, synthetic monitoring is used to measure service level agreement, to understand the performance impact of third parties, benchmarking the performance, quantifying the performance and to attain mature APM competencies.

Synthetic monitoring is used at various stages of application development such as the launch of a new application, or website to third party component updates. Moreover, with the rising demand for rich user experience, companies are using synthetic monitoring for providing a rich user experience on third party components such as web analytics, social networking, search engine optimization, and others.

Some key drivers for the synthetic monitoring market include management and proactive monitoring is becoming a necessity for complex applications, various microservices providing better application development, SLA parameters evaluation, and importance of DevOps (Development, Quality Assurance, and Operations). In addition, the growing need for deployment of an enterprise application on third-party platforms with enhanced monitoring solutions helps to boost the adoption of enterprise synthetic application monitoring solutions. Moreover, synthetic monitoring market is growing significantly due to increasing site monitoring services and end to end performance services.

In conclusion, synthetic monitoring market has great potential and, according to a new market research report, the market size is estimated to grow from USD 919.2 Million in 2016 to USD 2,109.7 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 18.1%

The synthetic monitoring market can be segmented in different groups:
  • By service
  • By geography
  • By organization size
  • By deployment type
  • By end use industry
  • By application type